Posted by Alex Markov

Some things to think about before starting your company’s website.

Here’s a few tips that will help you jump-start the process for a new website:

  1. One of the most helpful things to do before meeting with a web designer is to prepare a rough outline or flow chart of the information you would like on your website. (Also known as the “Scope of Work” or a “Request For Proposal” (RFP).) This makes the planning process more smooth and communicating with a designer is much easier.
  2. If you have a logo, do you have a copy of the file your graphic artist used to create your material (called “original source file”)?  Most likely a program such as Photoshop or  Illustrator was used.  You will need to round up that file. 
  3. Do you have other marketing materials for your business?  It will be helpful to show that to your designer in order to keep the branding for your company consistent.
  4. Maybe you are just getting started with your business and don’t have any of these things yet.  Don’t worry!  Many design companies offer more than just web design and can help get the ball rolling on more than your website.  Let them know what you are missing.
  5. Your new website is going to need images.  You can either use existing photography you might have, stock photos or hire a professional photographer to help capture your business.
  6. A great way to get your ideas in motion is to take a look at your competitors’ sites.  What do you like or dislike about each?  You and your designer can look at the strengths in each and benchmark them to build a far better site for your company!
  7. Have you thought about the overall feel for your new website? For example, good descriptive words such as “corporate”, “high-tech” or “clean and simple” will help convey your intent for the website.
  8. You don’t have to design the website, but giving a general color preference to your web designer will get you closer to your desired goal.  Do you have a preference towards browns? Maybe you have a dislike of blues.  Just give it some thought.
  9. What types of added functionality might you be looking for?  Do you need to sell a product or service?  Need an event calendar?  Social media feed on your site?  Registration form?
  10. In what ways are you expecting traffic to get to your new website? Of course, you can direct traffic to your site through traditional means of advertising; through business cards, ads and word-of-mouth to name a few.  Are search engines also a means that you are hoping for as well?  What about paying for traffic?  Discuss these topics when you meet with your designer.

These tips were written by Jill Maturino of Elevate Web Designs.  Best wishes for your success online!  Call us at 702-480-3277 or fill out our online contact form if you would like further help from us!


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